Certified Google PartnerBadged by Google, not drawn by us. 15+ years in paid search.

Know which marketing makes you money. Spend more on that.

We build the website, win the search and run the ads, then track every call and form back to the dollar that bought it. Fifteen years of doing this, with software we built to see what most agencies guess at.

$25M+ in client ad spend managed

15+ years running paid media

Month to month. No contract.

Call (415) 283-6736 See the results

Request a marketing audit ↓

Running today forAll case studies

Berg ContractingMobile Storage Solutions

What we do

We build the site, run the ads and get you found. Then we count what came of it.

Three services, one team, one set of numbers. When your phone rings, we can tell you which page, which ad and which dollar made it happen. Most agencies sell you one piece and blame the other two.

Lumin CMS

Websites

A website that gets edited every week, not every eighteen months.

Edits live in under a minute, no developer
Built to turn visits into calls
Hosting, forms and migration included

100sof sites launched, from a nine-page agency site to a 632-page storage build

How we build sites

Lumin Ads

Digital Advertising

Google, Meta, Microsoft and ChatGPT. One crew. One approvals queue.

Google, Meta, Microsoft and ChatGPT ads
Worked every day, not once a month
The account stays in your name

$25M+in client ad spend managed, across fifteen years of paid search

How we run ads

Maps and AI answers

Local & AI Search

Found on Google Maps. Cited when someone asks an AI.

Maps, local packs and AI answer engines
Citations, reviews and service-area pages
Tracked the same way the ads are

632pages on the largest build, one for every place it needed to rank

How we get you found

How we work

A marketing company that doesn't sleep.

Most agencies touch your account once a month, the week the report is due. We built software that watches yours every day, so small problems get caught the day they start instead of the month after they cost you. A person signs off on every change. You can call that person.

The approvals board: proposed changes to a client's ad account, each waiting on a named person to approve or reject it

Every change that touches your spend lands here first, timestamped and waiting on a yes. Budget moves, bid changes, negative keywords from the search terms people actually typed. Nothing goes live until someone whose name is on it decides it should.

A week in your accountAn illustration of the path, not a log of yours

Mon 06:10Search-term harvest14 negatives drafted from last week's searches · $212 a month that never convertedProposed

Mon 09:31Jordan approved the 14 negativesApplied to the live account, evidence attachedApproved

Tue 06:05Budget pacingCampaign on track to run dry on the 22nd · move $40 a day from the campaign converting worstProposed

Wed 06:12Tracking auditA tag was edited Friday and never published · flagged to Ted before a single report used itFlagged

Thu 14:02Raise daily budget $150 to $400Over the limit you set · can't apply, even with an approvalBlocked

Fri 08:00Your weekly emailSix changes, one blocked, cost per lead $31, in plain EnglishSent

Sat · SunChecks still runPacing, search terms and tracking read every morning, weekends includedDaily

Worked every single day

Budgets, bids, search terms and copy, reviewed daily. Weekends included.

More places to be found

Google, Microsoft, Meta, ChatGPT, Maps and your site. One team, one budget.

Fixes in hours, not weeks

When something breaks we change it that day, not next reporting cycle.

A person you can call

A named human approves every change that touches your money. One switch stops everything.

The point of all of it is simple: make the phone ring, and keep the cost of each call going down.

Why the page matters

Same 1,000 clicks. Very different months.

Advertising buys you a click. What happens in the next eight seconds is a separate problem, and it's the one almost nobody solves. Here is the same traffic landing in three different places.

A typical landing page6.6%

66 leads from 1,000 clicks · median of 41,000 pages

The Google Ads average8.18%

82 leads from 1,000 clicks · all industries, 2026

A page we build for your ads15 to 25%

150 to 250 leads from 1,000 clicks · form submissions and tracked calls

Our range counts form submissions and tracked phone calls as a share of ad clicks, on pages we built for paid traffic across the accounts we run. Send the same clicks to a homepage and the rate drops to the benchmarks above. Sources: Unbounce Conversion Benchmark Report; WordStream / LocalIQ Google Ads Benchmarks 2026.

Results

What it did for their phone.

Every number below is the client's own, measured against their own baseline, and approved by them before it went on this page.

All case studies

BioFuseGoogle Ads · GA4 · same website

Previous agency, final 10 weeks21 bookings

Cost per booking$846

GoLumin, first 103 days568 bookings

Cost per booking~~$846~~$42

BioFuse · IV therapy and wellness clinics · Michigan and Idaho

The same website, tracked properly, twenty times cheaper.

The problem

For ten of the previous agency's final twelve months, the booking flow had no tracking on it at all. About $75,000 went out the door in a year, and the monthly reports counted page views as customers.

What we did

Rebuilt twelve overlapping campaigns into eight with one job each, fenced the spend in so it stopped paying for the wrong searches, put real tracking on the booking flow, and split the four markets so each clinic reports on its own.

What happened

In the ten weeks the old tracking existed it recorded 21 bookings against about $17,500 of spend. In our first 103 days the same website recorded 568 bookings at $42 each.

Read the full BioFuse story

Google Ads · GA4

Daily budget, the test$30

Daily budget today$100

Conversions, before ads vs after+3,242%

A $30-a-day test became a full pipeline

A $30-a-day budget measured how much demand the market really held. The phone now rings and the sales team is at capacity, which is the only reason the budget stops at $100 a day.

Kalamazoo Mortgage · Mortgage lending · GA4, before ads vs after

Behnke Dedicated & LogisticsHiring · four markets

CDL-A seats to fill15

Time to fill themabout a month

Seats filled15 of 15

Every seat filled, then the ads switched off

One hiring page built to be read in a cab: pay in the first sentence, the real routes and shifts, a sixty-second form. A month in, Behnke switched the ads off because there was nobody left to hire.

Behnke Dedicated & Logistics · 15 CDL-A seats · four markets

Ads + search · Lincoln & Omaha

Starting point0 units, no site

Containers nowbooked

Ads budget today1/3 of original

Booked solid on a third of the budget

FoxBox started at zero: no units occupied, no website, no leads. Ads bought the first bookings. Then search took over, and the ads budget came down to a third while the containers stayed booked.

FoxBox Moves · Moving and storage · Lincoln & Omaha, NE

Rebrand · NH & MA

Search history on the new domainnone

Bookings lost in the switchnone

Containers kept moving1,000

A rebrand that never cost a booking

New name, new domain, no search history. Ads held occupancy up from day one while the new site earned its place on Google, so the rebrand never cost them a booking.

Inbox Portable Storage · 632-page site · New Hampshire & Massachusetts

More of the work

White & White Construction

A three-generation home builder. Sixty-five pages, one for every city they build in.

Mule Box

Three cities, three phone numbers, one place to edit it all. A quote in thirty seconds.

Wise Insurance

An independent agency since 1971. Nine pages, three quote paths, every page leads to one.

The audit

It tells you where the money's going. Then where it should go.

We go through your site, your search presence and your ads without changing a thing in them, and write up what we find with the money attached to every line. Ranked, specific, and built against your real accounts rather than a template. Then we quote the work, or tell you plainly that you don't need us yet.

Where your money is going

Every dollar that bought a click and never produced a customer, with the figure beside it. You also get the list of searches to block, written out, whether you use it, we use it, or you hand it to the agency you already have.

Where customers are falling off

The gap between someone clicking and someone calling. Pages that lose people, forms nobody answers, phone calls landing with no one counting them.

What to fix first, and in what order

The three or four changes worth making before anything else, ranked, with what we'd expect each one to do for the phone. Not a 40-slide deck.

An hour with the people who do the work

We go through it live, on your screen. Ask anything, including what we'd do if we were you and couldn't afford an agency.

“Good CDL-A drivers are the hardest hire in trucking, and we needed them in four markets at once. GoLumin built a page that talks to drivers the way drivers think: the pay up front, the real routes and shifts, and a form you can finish from the cab. Inside three months, every seat was filled.”
Ben Behnke · Owner, Behnke Dedicated & Logistics

3 months

To fill every open driver position

Who you'll talk to

Two partners. No account managers in between.

There's no sales team, and no hand-off to a junior after you sign. There are two of us, we own the business equally, and we're the two who do the work. Either of us answers the phone.

Jordan Tag

Co-founder · runs the advertising

Fifteen-plus years buying clicks in personal injury, mass tort and class action law, the most expensive categories in search, where a single click can cost hundreds of dollars. Jordan runs the accounts, the spend and the reporting, and reads every plan before it goes out.

Ted Martin

Co-founder · runs the build

Builds and runs the software every engagement passes through: the platform that manages the ads and the CMS that runs the sites. Ted runs your website, your tracking and the integrations, so the numbers you see are the numbers that are true.

Questions · First call

The things people ask on the first call.

If yours isn't here, email a person. We'd rather answer an awkward question before you sign than after.

Who is this for?

Businesses already investing in marketing, or ready to, with an owner who can take the calls a working campaign produces. Most of our clients are a single location or a handful of them, in categories where a phone call or a form is the sale. If you're earlier than that, the audit will say so honestly and tell you what to do first.

What does the audit involve?

Read-only access to your site and your accounts. We go through them, write up what we find with the money attached, and walk you through it live on your screen. If we're a fit, we quote the engagement. If we're not, you still leave knowing exactly what's wrong and what to fix first.

What does it cost?

A monthly fee based on your ad spend and whether we run your site, quoted after the audit, once we know what's actually there rather than what we guessed. There's no contract. We work month to month, and we're not the cheapest option, because the people doing the work are the people you talk to.

I already have someone doing my marketing.

The audit works the same way, and we never contact your current agency. Ask them for the change history and the search-terms report. If nobody can produce a list of what changed, when, and who approved it, that's the answer.

Can the software change my ads on its own?

No. The software reads your accounts every day and proposes changes. Every change that touches your money waits for a named person at GoLumin, who can't approve their own proposal. Spend limits are hard limits in code and can't be overridden, even by an approver.

I don't have a website yet. Is that a problem?

No. We build sites, and every new advertising client gets a landing page built for their ads at no charge. On your domain, in your name, and it stays yours if you ever leave.

Who owns the ad account?

You do. Google, Microsoft, Meta and ChatGPT accounts stay in your name, and you can revoke our access any time without losing the history. We don't run clients out of our own account.

Is there a contract?

No. Month to month. If we're not making the phone ring, you shouldn't have to wait out a term to say so.

Start with an audit of what you already have.

A partner reads what you send and builds the audit against your real accounts, not a template. If you'd rather talk it through first, the number below reaches us directly.

Call us direct(415) 283-6736