Case studies

Different industries. Different problems. Every number counted, not claimed.

A selection from our client work, one case study each: what the business needed, what we built, and the numbers as they stand on the live site today. Every figure is counted from the sitemap or the pages at capture, not from a deck.

BioFuse homepage

BioFuse · Functional wellness · Traverse City & Grand Rapids, MI · Boise, ID

$846 a booking. Now $42.

BioFuse runs IV therapy, weight loss and TRT clinics across four markets in Michigan and Idaho. Their business runs on appointments booked through their website, which is exactly what the previous agency never bothered to measure. They spent about $75,000 in twelve months and reported page views as results.

$846 → $42cost per booked appointment95% lower

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Kalamazoo Mortgage · Mortgage lending · Kalamazoo, MI

From a dead phone to a sales team at capacity, with 80% of the market still untouched.

A veteran-owned lender that wins on being local and answering the phone. The site puts a pre-approval form on the first screen, a two-step HELOC application behind it, and lets the team change rates, partners, reviews and stats without a developer. Google Ads makes the phone ring.

3,242%increase in conversionsGA4, before ads vs after

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Kalamazoo Mortgage homepage
Behnke Dedicated & Logistics homepage

Behnke Dedicated & Logistics · Logistics · driver recruitment · Battle Creek & Three Rivers, MI · Rochester, IN · Dayton, OH

Every open driver seat filled in about a month. Then they switched the ads off.

Recruiting CDL-A drivers is a lead-gen problem with a different buyer. One page, built to be read in a cab at a truck stop: the pay in the first sentence, the actual routes with their shifts, and a form that takes sixty seconds. Google Ads put it in front of licensed drivers looking for work.

~1 monthfrom launch to every seat filled

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FoxBox Moves · Moving and storage · Lincoln & Omaha, NE

From zero units occupied to ads at a third of the budget, with organic search carrying the rest.

FoxBox delivers containers for local moves, long-distance moves, seasonal storage and business jobs across Nebraska. Moving and storage each get their own quote path with their own thank-you page, so the follow-up matches what the customer asked for.

1/3of the original ads budgetwith organic search now leading

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FoxBox Moves homepage
Inbox Portable Storage homepage

Inbox Portable Storage · Portable storage · Merrimack County, NH & Northeast MA

A rebrand from scratch, with nearly a thousand boxes to keep moving.

Inbox serves southern New Hampshire and northeast Massachusetts, where a search is almost always a town or a zip code. The site answers both: a location page for every town and a page for every zip, generated from the CMS and kept consistent by agents.

400+pages indexedon a domain that started at zero

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White & White Construction · Custom home builder · Orange County & San Diego County, CA

65 pages of craft. One for every city they build in.

A three-generation family builder out of San Clemente. Buyers search by city and by service, so the site has a page for each: nineteen service-area pages across two counties, twenty-two service pages, and eight projects to prove it.

65pages in the sitemap

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White & White Construction homepage
Mule Box homepage

Mule Box · Portable storage · Austin · DFW · Bossier City, TX & LA

Three cities. One CMS. A quote in 30 seconds.

Mule Box runs portable storage in three markets. Each city gets its own site, its own phone number and its own offers, all edited from one place. The homepage quote form takes 30 seconds and lands in one inbox.

3city sites, one CMS

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More of the work

More sites, and what each was built to do.

On the numbers. Where a study shows a client's own performance figure it is published with their agreement, against their own baseline, with the timeframe and the method attached. Everywhere else what you see is build evidence: what exists, at what scale, on a live site we are responsible for.How we label claims

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