Blog · 3 posts
Notes from inside the accounts.
What we've learned running client accounts on platforms we wrote ourselves. Written when something actually changes, not on a content calendar.
Ecommerce · AI shopping
Shopify just gave Meta's Muse a checkout lane. The stores it picks will be the ones it can read.
Shopify and Meta let Muse browse stores and check out via Shop Pay. What the agent reads before it buys, and how Lumin stewards ecommerce stores into it.
Advertising · ChatGPT Ads
ChatGPT Ads are one click away in Shopify. Launching them was never the hard part.
OpenAI's free Shopify app puts your catalog into ChatGPT Ads in a few clicks. Three properties of the API decide whether those campaigns actually run. Here they are.
How it works · Agents
What an AI agent actually is, and why marketing without one is a dead end in 2026
An AI agent is not a chatbot and not automation. The difference in plain English, why it decides whether your marketing gets looked at, and what to demand from an agency.